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Murdoch stands up to Google with the help of Microsoft

The U.S. media mogul Rupert Murdoch, News Corporation's largest shareholder, planning a deal with Microsoft to ensure that their print media are accessible from Google News. Murdoch's offense is based on the free distribution by the form of payment items belonging to newspapers like the Wall Street Journal or The Sun. "

Murdoch has grown tired of losing money from Google and plans a pact with the company of Bill Gates to end the hegemony of the great seeker. The intention of both remove their information from Google and switch to Bing, the new Microsoft search engine . If the talks come to fruition, historical publications as The Wall Street Journal, "The New York Post" or "The Sun" could disappear from Google searches. According U.S. newspaper reports the Financial Times , this maneuver could be extended to other large media groups.

The company developing the most widely used operating system in the world proposes to pay to the media if they, in turn, removed its content from Google and are offered by Bing. Microsoft defends its actions by relying on the increased value of content if hunters are willing to pay to include their content.

According to media analyst Jeffrey Lindsay, "Google takes up to 14 percent of incoming traffic to news sites of News Corp U.S.. "For Lindsay, leaving Google out of this game would be a significant decrease in visits to the Murdoch media. The pact would correspond to the current crisis afflicting the newspaper industry as a result of their declining advertising revenue. If the media Murdoch on-line disappeared from the U.S. search engine, advertising revenues and subscription-based News Corporation would grow significantly. Currently, Google is the company that billed for global advertising.