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The lucrative business of deceiving Tsunami

not many years ago (with the birth of the Internet and. Com) companies with potential considered a debate which, at that time, raised controversy among its ranks: to be or not be Network? Time has proved right the first choice defenders, those who chose to diversify its business and extend it through the optical fiber. These "visionaries" (the quotes are justified by looking at the cemetery of Firms), ten years ago, only had to worry about "installed" on the Internet. Today, the situation is very different, not enough to be on the Internet, you have to be before anyone else. Thus arise SEO, specialists in Search Engine Optimization (or, which is the same, experts familiar with all the tricks needed to make your website the most visited of the sector). A newly created profile by which the majors are fighting daily in the market work.

The issue, at first, may be controversial, "how, are the most visited websites that pay for placement early in my search results?." No, of course not. Although the search engines, as everyone in this world, not air live. Google is, in fact, the largest global advertising . If anyone is so suspicious as to believe that traditional media chooses its advertisers based on the content of your ads, there is no reason to believe that search engines act differently.

Arrimar our sites more hot sun

Reports like Zeitgeist (which, translated from German, means something like "zeitgeist") is responsible for doing an annual review with comumente terms entered in search engines. With reports like this and how search engines work (based on the principle of "most wanted and most linked are the first"), the blogger who wants to climb rankings in the search should include in their articles to publications youtube, or mark tuenti (these are some of the most popular concepts in the past year ).

Companies are aware of this (as you are aware of the importance of increasing the number of visitors to your web page) and do not remain outside the conflict. Today, a professional who has mastered the "SEO techniques is raffled off by the big companies that want to implement its savoir faire to its contents.

ideal SEO

ideal SEO (that you can negotiate the terms of his employment contract and, if you like, go to the competition) should have a well-defined profile and, above all, a great analytical and abstraction (that is, having mental vision of the company, its web site and its operation as close to reality as possible.) Some believe that the ideal SEO is one who masters the art of journalism, the ability to write and also understands and applies techniques corrected position (requiring, in most cases, computer skills) effectively. A blend of journalism and computer able to combine both fields into one.

Some websites, such as collecting maestrosdelweb.com amateur techniques for home users. But increasingly, companies are proliferating as SEOSEM , which offers its customers a package SEO services and guarantees increased visitors on your website.

A SEO "homespun"

Surely, this blog does not count among its readers with no communication director of a large company. A pity. You know: a communications director never would stop to read an article like that. It is easier (and more effective, though more expensive) to hire a specialist in the field. So, here are a few tips to improve our web positioning in search engines for the general public:

• Adapt your writing to your media . It is known that reading a computer screen is significantly slower than on paper. They are therefore preferred short sentences, clear and concise.
• Do not just journalists. As said before, an increase of visits on our site requires some computer knowledge. Learn about tags, elements that help you categorize your text.
• An active website is a well positioned web . Search engines are more responsive to the pages that are updated constantly. Take this into account.
• Watch your blogs. They are responsible for the visits. Make links to interesting content.
• not think of doors within . It is important to publicize your site out of it. Thus, consider participating in forums and social networks and identifies your site always.
• Trust social networks. A blog needs a constant work of its editor. A network is an autonomous community. Grows by itself through its members.
• Track your results. What is better to apply these techniques if you do not know if they are valuable? There are online tools that monitor your web traffic. Google Analytics is just one example (discussed in future articles).

Of course, these techniques are not infallible nor are they the only ones that give good results. In the creativity and the ability to visualize the future of the writers rests the ability to increase the number of visitors on our website.

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Google search engine: conversation and documents all in one

A new emerging technology is still threatening to give a twist to the current conception of the web. The idea, of course, comes from the hand of Google. After revolutionizing the Web with your browser, back in 1997, and additional services (email, server news, online documents, videos on demand and other technological paraphernalia), Google bet now by Wave: a technological design capable of binding documents and conversations on a single platform and interactive.

The free jump in the last event Google IO (in English), last May. Google presented its new proposal by surprise website, which aims to change the current notion of online conversations and give a step toward a distributed operating system (ie, an operating system that runs on the computer itself, but it remains hosted on remote machines), allowing access to all our online applications from any site. It has been months since the American company to pass the tool being tested, since June, some lucky developers around the world are responsible for testing, evaluating and improving Wave as a precursor to its official release. Today, finally, is beginning to learn the details of its operation.

Google, as a wave

the concept may be difficult to understand at first, of course, the application changes any previous perception of Internet communication, "so perhaps best use is the very definition Google does Wave of ("wave" in English). "Ambiguous? Maybe. So this article: an explanation of each of the basics of the tool, you need to build a mental picture of a system as comprehensive and innovative hard to imagine. One example is the left image, showing an instant Wave at full capacity.

What is a wave ?

Imagine a document editable by multiple users, in turn, can hold multilateral talks within the same document. That's Wave. For its creators, "a wave conversation can be and papers where people can discuss and work together using rich text format, photos, videos, maps and more. "Google says its application on three pillars:

• A wave is conversation and documents in equal shares; allows people to communicate and work together.
• A wave is shared. Any participant can respond anywhere in the message, edit content and add participants at any point in the process. playback function allows any rewind the wave to see who said what and when.
• A wave alive. With live broadcast as you type, the participants in a wave able to have conversations faster, view the different edicioens and interact in real time.

I want it, want it, want!

Since Google had started its test phase in July this year, have received millions of requests to evaluate Wave. Everyone wants to be the first to try. However, only a fortunate few have been "rewarded" with an invitation to see the tool in full operation. All other users will be satisfied with videos like the one Google has posted on its website (eye, hard almost an hour and a half!):



First Impressions "experts"

As mentioned above, a small number of developers, users and engineers are trying Wave few months ago. The evaluation begins to bear fruit and first impressions emerge. Experts agree developers emphasize the novelty of the system . Similarly, share opinions about the difficulty in addressing the use of a tool totally unknown . What does seem clear is that the way to share documents will be completely different than above known. Wave

, the perfect browser

Google Launched earlier this year, Chrome, the new Google browser , is designed to replace the old Internet Explorer and inserting it difficult to Firefox, the browser Mozilla. Much lighter and faster than its competitors, Chrome is the perfect platform to host this type of technology. Its simplicity of use and open source (any developer can contribute to improve the program themselves) are the basis for Google's waves. In fact, some advanced users argue that will Wave final lunge to the browser of Microsoft (unable, so far, to support such advanced technologies).

In light of the facts, can only hope the official launch of Google Wave to end such speculation and see if, finally, the tech giant back to revolutionize the Internet with a new tool, going upstream, not cost euro.